You could say that we’re doing way too much in a too short period of time: building and promoting our website filled with undiscovered new tracks, organising parties (remember Queen’s day?), our monthly get-togethers (the next one: this Tuesday, June 22nd!), the launch of our iPhone app and now: 22videos! But why not? We are, simply, unstoppable and full of energy.
This Monday, for UPC and Caiway digital cable TV subscribers, we will premiere our new TV format 22videos. Every Monday from 8 to 11 PM you get to see 22 of the best new music videos out there. Not in a tiny web player, but on your expensive, large television screen. Be sure to tune in to Xite on UPC channel 618 or Caiway channel 57! If you’re not able to, don’t worry, you can catch the livestream here (Dutch residents only). Watch the launch of Xite’s new summer schedule, featuring us (around 2:00) in this video (in Dutch):
Let everybody on Twitter know you’re watching by using the hashtag #22videos! The playlist for tomorrow’s first showing of 22videos includes brilliant clips from Benga, Hot Hot Heat, Red Cafe & Pete Rock, Baloji, Squarepusher and The Temper Trap.
Two months ago we decided to bring 22tracks to cable TV. The weekly show -22videos- will feature the 22 best new music videos according to us. An exciting and ambitious new project. And yes, we might have been a little bit too enthusiastic about our ability to have everything ready in broadcast quality for next Monday, our scheduled launch day…
We’re not ready yet, or at least not happy enough with that what we have lined up so far. Just like on our website, we want to bring you only the best, without compromises.
That is why we have decided to reschedule the first broadcast of 22videos for the 21st of June. Mark your calendar! 22videos will be available on digital cable in the Netherlands from 8pm-11pm on Xite (UPC channel 618, Caiway channel 57).
You may have heard about 22tracks’ plans to start 22videos. This June (that’s next month!) we will introduce a playlist of the 22 best new music videos—not on the web, but on your TV screen. That is, if you live in the Netherlands and subscribe to a digital television service (UPC, Caiway) that carries the interactive music video channel Xite. That’s over 830,000 households!
If you’ve seen my personal blog, you won’t be surprised to learn that I’ve been asked to participate in the programming of the playlist, which will be unlike any of the genre-based playlists on the 22tracks website. Basically, to qualify for 22videos, your music video has to be pretty darn compelling to watch. Like, all the way through. That goes beyond what kind of music it is, if only because it is impossible to find 22 great new music videos in one genre at any particular time. In fact, it’s not easy to find 22 great new music videos period.
Soon, you won’t have to try too hard because we have been doing the finding for you. One of my my favourite new videos right now is “Your Hands (Together)” by the Canadian band The New Pornographers. It also happens to be a pretty good song, and it’s #nowplaying on 22tracks’ rock playlist. The video was directed by the band’s keyboard player, Blaine Thurier.
22tracks: The website for new Music
22tracks presents new developments during The Next Web
Amsterdam, 28th of April 2010 – Online jukebox 22tracks.com announced several new developments during The Next Web – a conference about the future of the internet – today. 22tracks is an online jukebox whereupon 22 specialized DJs from Amsterdam share their 22 favorite tracks with the audience by means of a playlist. Thus the website is a platform highlighting new artists, genres and tracks. A successful half year after the launch, 22tracks is ready for a big expansion. A collaboration with Buma/Stemra, a fully working 22tracks iPhone App and a visual extension, 22videos, are in sight.
As a kick-off 22tracks announced to be in active conversation with Buma/Stemra about a collaboration during her pitch at The Next Web. 22tracks does not support illegal downloads and all tracks are directly linked to the iTunes store, where it optionally can be purchased. “Buma/Stemra is enthusiastic about 22tracks and sees added value for both music lover and music creator. In collaboration with 22tracks we are reviewing the best method to facilitate and license 22tracks” says Cees Vervoord, chairman at Buma/Stemra.
On the 22nd of May 22tracks will launch the 22tracks iPhone App, which will be available for free download in the Apple Appstore. The iPhone App contains the same 22 genres as on its website and based on photos of the associated DJs one can navigate through them. The tracks are downloadable via the iTunes Store by one touch of a button. With the inbuilt Twitter client you can let your friends know which track they should definitely listen to, via your iPhone and at the same time you help promote the tracks.
In collaboration with on demand music television channel Xite, 22tracks will introduce the new format ‘22videos’ in June. In this weekly TV-program the 22 newest videos will be showed, which subsequently will be updated with five new videos every week. This conform the concept of the 22tracks website. With the red button on the remote control one can scroll through the playlist and watch the selected video on demand. Xite reaches circa 1.5 million households in the Netherlands via digital television.
22tracks is a jukebox consisting of 22 playlists of 22 different genres. Every playlist is filled with 22 tracks, selected by specialized DJs from Amsterdam. Besides the possibility to listen to the tracks freely, the tracks can be purchased directly by clicking on the associated shoppingcart. Social promotion by the ‘Share on Twitter’ function delivers a substantial extra contribution to the announcement of these new tracks and/or artists. With the My22 option it is possible to create a personalized playlist of your favorite 22 tracks. The 22 playlists are updated during the week with new tracks which are added on top, and old tracks which disappear on the bottom. Herewith 22tracks offers a fast and accurate display of the newest music and stands out in the huge supply of music online. Experts select the tracks that go online, so the quality is guaranteed and you are fully up to date with the latest releases. 22tracks promotes new tracks and artists this way and boosts the legal online sales of music. Simplicity and availability are keywords here, there is no registration.
Please contact Tinc PR (info[at]tincpr.com / +31-(0)20-7772120) for all press & interview inquiries.
Music discovery service 22tracks.com, curated by local top DJs from Amsterdam, Brussels, London and Paris, is the perfect guide in a crowded musical landscape. Read more...