Somehow, Rick Ross has established himself as one of the most bankable rap stars around. His fourth album Teflon Don is one of the most highly anticipated albums of the summer. How did that happen? He is neither a lyrical genius nor a pretty pop star, he has no credentials as a live performer whatsoever and he was facing some serious credibility issues just a few years ago. I guess the answer lies in the memorable lines that Ricky Rozay knows how to string together, the amount of personality wrapped up in his vocal performance, and, it has to, that incredible beard of his.
“Free Mason” (featuring Jay-Z and John Legend) and “Maybach Music III” (featuring T.I., Jadakiss and Erykah Badu) are both #nowplaying on 22tracks’ hiphop playlist. The Teflon Don album comes out next week and promises to also showcase Cee-Lo Green, Kanye West, Gucci Mane and Raphael Saadiq (amongst others). That’s a lot of starpower right there and in his five-year career, the Miami rapper has not had much trouble pulling in the big names. Jay-Z signed him to Def Jam in 2006, when Ross (real name: William Roberts) was already thirty years old. “Hustlin’” was one of the anthems of the year:
I expected, surely, Ross’ career to be over after The Smoking Gun revealed the gangsta rapper’s secret past as a correctional officer. Remember: this is a guy who named himself after the notorious drug trafficker “Freeway” Ricky Ross. Photographed while wearing a prison warden’s uniform. Beefing with 50 Cent hasn’t appeared to have harmed Rick Ross in anyway, either.
Nothing sticks to teflon, remember? Rick Ross is stronger than ever. His beard is looking phenomenal, he jetskis around the harbour and releases low-budget videos of himself driving around Miami after dark nonstop. I bet he’s doing just fine.