Music startup 22tracks expands to London

On March 22nd, the DJ curated music startup 22tracks will launch its London edition. Several carefully chosen selectors will be playing in the British capital tonight, to kick off what may become a UK success story.

The website, which streams the 22 best new tracks within 22 playlists, launched late 2009 in Amsterdam. Every playlist is managed by a specialist in a certain genre, usually a DJ, who functions as a guide in an extremely crowded musical landscape. 22tracks has already proven itself as a welcome addition to the online music industry. Drawing around 50.000 daily listeners in such a short space of time, has led to sponsored creative collaborations with many major brands and festivals. On Facebook they’re among the largest Dutch brands.

After attention in many newspapers, magazines and television shows, 22tracks was also voted Startup of the Year 2011. Record labels are grateful for the exposure and artists are honored for the stamp of approval that 22tracks gives them. The 22tracks iPhone app is one of the most popular and highest rated apps in the Netherlands. Now, after the launch of 22tracks Brussels in the summer of 2011, it’s time to conquer the rest of Europe.

Starting with London, where the heart of the music industry is located, 30 DJs are ready to show which music is currently hot and happening. The DJs are mainly known from their work for radio stations like the BBC, Rinse FM and Kiss FM, or are well respected artists in the London club scene. 22tracks is also specifically tailored by genre to cater to the diverse metropolis with almost fourteen million inhabitants. Thus, in addition to special attention for electronic and alternative genres, 22tracks London will also include playlists that focus on African, Asian and Caribbean music.

Expect selectors like Roska, Plastician, Robbo Ranx, Edu, DJ Pioneer, Standard Place, Elijah & Skilliam, the Panjabi Hit Squad and Boiler Room’s Thristian. All teaming up to show you what’s happening in the world of music. Discover the complete roster over here: 22tracks.com/ldn.