I can’t believe it’s been 12 months already! I won’t talk too much about the incredible ride, Gilles already wrote enough about it last week. This little idea of mine has become an online jukebox with 22 genres and over 12,000 unique listeners, a number that continues to grow daily. I will take a moment to thank our DJs. They select great new music every week and make it ever so easy for the rest of us to discover it all.
We’ve been connecting with more and more labels, both majors and independents, to see how we can support each other. The music industry has learned a lot these past years and knows that it’s not helping anyone by killing a service like 22tracks, and I want to thank those labels for their patience to let us grow too. Several people have called us crazy: an online music startup! What were we thinking? What a dangerous world, what a hard way to earn money! Well, we’re not in it for the money. We just have to pay the rent, our server costs and licensing (a sum that’s not little at all, of course, but we think the artists and composers deserve it).
3,300 Twitter followers and 4,600 Facebook fans prove that we may be on to something. In an online world crowded with artists, songs and music services, selection is badly needed. Now let’s grow. We will continue to improve the website and will start with guest-playlists soon (where interesting people will have a one-week-special). Expect State Awards and Museumnacht (n8) specials in November. And let’s hope Apple approves our iPhone app any minute now, otherwise we will have to wait a little longer for that… (For those who don’t know: it’ll be a free app, available in the Netherlands only for now.)
I hope to see all you Dutch listeners this Friday when we celebrate 22tracks’ 1 Year Anniversary party at the Sugar Factory in Amsterdam. Ten 22tracks DJs will be spinning, I will be your host for the evening and Venour – who built our website – will be VJ’ing. The first 222 attendees will receive a goodiebag with an exclusive, brand new 22tracks T-shirt provided by Tjunk.com. Doors open at 19.00, be early!